July 5 - How marketers are juggling industry challenges in 2024

J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands; Why E.l.f. stepped into the wild for its latest entertainment play; Meet the agency behind some of CPG’s splashiest brand refreshes; Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign View online | Signup

Daily Dive July​ 5,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   NOTE FROM THE EDITOR Marketing Dive will not publish news today in recognition of July Fourth. Instead, we’ve assembled a handful of lessons from CMOs and other marketing leaders that speak to challenges in the industry. Marketers still face a panoply of challenges as advertising and the world at large continue to evolve. Attention and investment around generative artificial intelligence show no signs of slowing despite mounting concerns in a variety of areas. Google has delayed third-party cookie deprecation, but the rush for privacy-proof solutions for targeting and tracking has not stopped. Retail media and connected TV are growing and converging but not without their own setbacks.  It is an exciting time to be a marketer, but a fraught one, as well, and we hope these marketer insights about everything from the need to refresh stale brands to the never-ending effort to connect with customers around culture are helpful. Keep an eye out for our special H1 2024 newsletter dropping next week that will showcase standout campaigns and the industry trends that are likely to inform strategies for the second half and upcoming holiday season. Our regular daily newsletter will also be back in your inbox starting Monday, July 8. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email How Dr Pepper passed Pepsi by marketing around football, flavor innovation The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S. J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences. Why E.l.f. stepped into the wild for its latest entertainment play Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign. Sponsored Content by Industry Dive Marketers: weird Is back, embrace the absurd Between couch potato farms and steampunk Spaghetti Westerns, see how today’s marketers are embracing their inner weirdo to the delight of modern audiences. Read now. Q&A Meet the agency behind some of CPG’s splashiest brand refreshes From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity. Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys." Q&A What Ballantine’s has learned from 10 years of music marketing The Pernod Ricard Scotch whisky brand’s True Music platform has showcased over 800 artists and hosted events in 32 countries. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Custom content for Celtra Trendline Key e-commerce trends impacting retail Supported by Wunderkind Playbook From Data to Decisions: Advanced AI Techniques to Empower Your Marketing Custom content for Alteryx Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Trendline How retailers are personalizing the shopper experience Supported by Litmus View all resources What We’re Reading Marketing Brew How Target became an OG retail media network Adweek Brands Fear TikTok Shops Promo Pullback Will Dent Revenue The Wall Street Journal How Nike Missed the Boom in Running Culture Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Company Announcements Press releases from companies in your industry. Zilker Media Promotes Haley Snider to Senior Strategy Manager; Christina Pennell and Reagan Lamp to Senior Publicists Press release from Zilker Media Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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