 July 5, 2024 | Today’s news and insights for marketing leaders | NOTE FROM THE EDITOR Marketing Dive will not publish news today in recognition of July Fourth. Instead, we’ve assembled a handful of lessons from CMOs and other marketing leaders that speak to challenges in the industry. Marketers still face a panoply of challenges as advertising and the world at large continue to evolve. Attention and investment around generative artificial intelligence show no signs of slowing despite mounting concerns in a variety of areas. Google has delayed third-party cookie deprecation, but the rush for privacy-proof solutions for targeting and tracking has not stopped. Retail media and connected TV are growing and converging but not without their own setbacks. It is an exciting time to be a marketer, but a fraught one, as well, and we hope these marketer insights about everything from the need to refresh stale brands to the never-ending effort to connect with customers around culture are helpful. Keep an eye out for our special H1 2024 newsletter dropping next week that will showcase standout campaigns and the industry trends that are likely to inform strategies for the second half and upcoming holiday season. Our regular daily newsletter will also be back in your inbox starting Monday, July 8. As always, thanks for reading. |  | Chris Kelly
Reporter, Marketing Dive
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The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S. |
After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences. |
Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign. |
Between couch potato farms and steampunk Spaghetti Westerns, see how today’s marketers are embracing their inner weirdo to the delight of modern audiences.
| Q&A From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity. |
CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys." |
Q&A The Pernod Ricard Scotch whisky brand’s True Music platform has showcased over 800 artists and hosted events in 32 countries. |  | Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. | | From Our Library Webinar - on demand Custom content for Celtra |
Trendline Supported by Wunderkind |
Playbook Custom content for Alteryx |
Playbook Custom content for FedEx Office |
Trendline Supported by Litmus |
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