July 19 - Netflix’s ad-supported tier grows 34% | Diversity is lacking in New York’s ad industry

Diversity is lacking in New York’s ad industry: Here’s what the numbers say; Boost Mobile challenges telecom’s big 3 with brand repositioning, campaign; Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences View online | Signup

Daily Dive July​ 19,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE The Future of Retail Media Platforms Industries from airlines to financial services are adopting the media network model to try and replicate the success of companies like Amazon and Walmart. Explore their latest successes in this Trendline.   Earnings Netflix’s ad-supported tier grows 34%, with critical scale in sight Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push. Diversity is lacking in New York’s ad industry: Here’s what the numbers say The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average. Boost Mobile challenges telecom’s big 3 with brand repositioning, campaign The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a new look and comedic ads. Sponsored Content by Industry Dive The 4 best branded videos we’ve seen so far in 2024 Between Billy Idol in the boardroom, a doc on curious collectors, and a fleet of off-the-cuff reels, these brands take video marketing to a new dimension. Read now. Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences The campaign was released as holding company VF Corp. works to transform the struggling brand. Read more news From Our Library Webinar - on demand Driving Returns ROI: How to Get Returns Out of Returns Custom content for Pitney Bowes Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Adweek 4 Havas Agencies Stripped of B Corp Status Over Shell Contract TechCrunch Google accused of misleading consumers to grab more data for ads The Athletic WNBA’s media rights deals set league up to receive $2.2 billion over next 11 years: Sources Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. LevLane Advertising Announces Award-Winning Chris Moreira as Chief Creative Officer Press release from LevLane Advertising Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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