July 29 - How first-movers Chipotle and E.l.f. tap into TikTok trends

E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics; Spotify revamps self-serve ad platform on heels of record Q2; Why Hyundai shifted gears for more emotional Summer Olympics ads; Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons View online | Signup

Daily Dive July​ 29,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for "Lipotle," a lip stain timed to National Avocado Day. E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas. Spotify revamps self-serve ad platform on heels of record Q2 Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality. Sponsored Content by Uptempo Join Indeed, Amazon Relay and Shopify at an exclusive event Learn how to build a successful marketing operations career at MOps Breakout: Tech Edition. Get practical, actionable advice from MOps leaders. Live on July 31. Why Hyundai shifted gears for more emotional Summer Olympics ads CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the occasion. Column Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn't have to mean “business-to-boring.” Read more news The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists shine a light on challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register Now From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading AdAge Why Super Bowl commercial pricing may have peaked The Wall Street Journal Amazon Paid Almost $1 Billion for Twitch in 2014. It’s Still Losing Money. Futurism Investors Are Suddenly Getting Very Concerned That AI Isn’t Making Any Serious Money The Telegraph Apple TV plots UK adverts Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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