July 18 - Amazon says ‘spend less on your little freeloaders’ | Publicis raises outlook amid new business wins

Publicis raises outlook as new business wins keep rolling in; Champs Sports launches brand platform as it works to reposition itself; Omnicom unveils ArtBotAI to drive digital content at scale View online | Signup

Daily Dive July​ 18,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE The Future of Retail Media Platforms Industries from airlines to financial services are adopting the media network model to try and replicate the success of companies like Amazon and Walmart. Explore their latest successes in this Trendline.   Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”  Earnings Publicis raises outlook as new business wins keep rolling in Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half. Champs Sports launches brand platform as it works to reposition itself As part of the effort, the retailer partnered with the Dallas Cowboys’ Micah Parsons, New York Mets’ Francisco Lindor and Miami Dolphins’ Jaylen Waddle. Sponsored Content by Marketing Dive’s studioID How Adore Me created a successful loyalty program For loyalty programs to work, they need to offer the kinds of high-value perks & opportunities that make membership a must-have. Learn from the Director of CRM & Loyalty at Adore Me on how to frame the right strategy in this episode. Omnicom unveils ArtBotAI to drive digital content at scale The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences. Read more news From Our Library Webinar - on demand Driving Returns ROI: How to Get Returns Out of Returns Custom content for Pitney Bowes Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Restaurant Dive The forces shaping Gen Z’s snack and beverage consumption The Wall Street Journal Meta in Talks to Buy Stake in Eyewear Giant EssilorLuxottica MediaPost Prime-Time TV Ad Spend Down In First-Half 2024, Impressions Rise Digiday How partnerships between athletes and brands are beginning to resemble influencer deals Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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