July 31 - NBCUniversal breaks Olympics ad records | Experian launches retail media solution

Experian launches retail media solution for networks seeking richer data; How Shapermint’s proprietary AI ad tool is fueling profits; As retail media networks widen their scope, is a reckoning inbound?; How creators and marketers can protect themselves while using AI View online | Signup

Daily Dive July​ 31,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   NBCUniversal tops Olympics record as ad sales surpass $1.2B Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences.  Exclusive Experian launches retail media solution for networks seeking richer data The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite. How Shapermint’s proprietary AI ad tool is fueling profits CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers. Deep Dive As retail media networks widen their scope, is a reckoning inbound? Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category. Opinion How creators and marketers can protect themselves while using AI The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.  Read more news The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists shine a light on challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register Now From Our Library Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic View all resources What We’re Reading Packaging Dive Coca-Cola takes some heat for plastic packaging at Olympics: reports The Wall Street Journal X CEO Linda Yaccarino Contends With Pitfalls of Sharing Power With Elon Musk Digiday Why AR and VR are not going away, as AI advances personalization, measurement Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. Invoca Unveils Pinterest, Snapchat, and TikTok Integrations to Supercharge Social Advertising with AI-Powered Caller Intent Data Press release from Invoca Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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