July 8 - Kind brings lighter touch to healthy snack ads | BIC gears up for Olympics, back-to-school

BIC gears up for Olympics, back-to-school with celeb-focused efforts; Tito’s research-backed campaign showcases the joys of staycations; Dove CMO who built brand’s purpose marketing bona fides departs View online | Signup

Daily Dive July​ 8,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Elevate UX: How to Boost Conversions Research and strategy are critical for crafting digital experiences that compel consumers to click, register & buy. Explore steps to magnify UX improvements & business outcomes in this webinar.   Kind brings lighter touch to healthy snack marketing in brand refresh New CMO Osher Hoberman said a prior purpose-led marketing strategy was too fragmented to align with the commercial opportunity. BIC gears up for Olympics, back-to-school with celeb-focused efforts The brand reteams with Snoop Dogg and Martha Stewart and enlists Charlie Puth for efforts timed to major periods for ads and sales. Tito’s research-backed campaign showcases the joys of staycations While other spirit brands focus on tropical getaways, Tito’s is embracing the many positives of being at home. ICYMI Dove CMO who built brand’s purpose marketing bona fides departs Alessandro Manfredi is leaving Unilever after over two decades as the type of purpose-driven marketing he helped define is increasingly challenged. Read more news From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall View all resources What We’re Reading The Wall Street Journal Paramount Global, Skydance Agree to Merger Adweek Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements ModernRetail Kids brands are targeting young parents with collaborations and influencer campaigns Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip