July 3 - Dove CMO departs | McDonald’s links with anime series for new sauce

McDonald’s links with anime series for app-exclusive sauce; Hasbro’s early adoption of Prime Video ads helps reel in new buyers; GroupM taps McDonald’s CX maven to lead Wavemaker US; 818 Tequila mixes cocktail of sustainability, social media and celebrity View online | Signup

Daily Dive July​ 3,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Thursday, July 4, in recognition of Independence Day. We'll be back in your inbox on Friday, July 5. In the meantime, read about the impact that Calvin Klein’s tie-up with “The Bear” star Jeremy Allen White had on the brand and catch up on the most impactful ways to grow a brand according to Kantar’s recent “Blueprint For Brand Growth” report. To support our original journalism, please consider sharing our newsletter with your colleagues and industry peers. Send them this link to get them subscribed to the newsletter: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Dove CMO who built brand’s purpose marketing bona fides departs Alessandro Manfredi is leaving Unilever after over two decades as the type of purpose-driven marketing he helped define is increasingly challenged. McDonald’s links with anime series for app-exclusive sauce The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll.  Hasbro’s early adoption of Prime Video ads helps reel in new buyers Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities. GroupM taps McDonald’s CX maven to lead Wavemaker US Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation. 818 Tequila mixes cocktail of sustainability, social media and celebrity Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Custom content for Celtra Trendline Key e-commerce trends impacting retail Supported by Wunderkind Playbook From Data to Decisions: Advanced AI Techniques to Empower Your Marketing Custom content for Alteryx Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Trendline How retailers are personalizing the shopper experience Supported by Litmus View all resources What We’re Reading The Wall Street Journal Skydance Media’s Deal to Buy Shari Redstone’s Family Company Is Back On CBS News Chicken Soup for the Soul Entertainment, swamped by debt, declares bankruptcy Ad Age Why TV upfront ad deals are still trading on Nielsen instead of new currencies Digiday The Trade Desk holds fire on full Yahoo suspension Suggest a story we should read Company Announcements Press releases from companies in your industry. Thunderclap.it Exclusive Independence Day Sale: Enjoy 50% Off Sitewide Press release from Thunderclap.it Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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