July 10 - Coke celebrates power of hugs for Olympics | Vans returns to Roblox after 100M-visit milestone

Vans refreshes Roblox activation with ‘phygital’ maneuver; Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut; Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries View online | Signup

Daily Dive July​ 10,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Elevate UX: How to Boost Conversions Research and strategy are critical for crafting digital experiences that compel consumers to click, register & buy. Explore steps to magnify UX improvements & business outcomes in this webinar.   Coke’s Summer Olympics campaign celebrates unifying power of hugs A new commercial and can designs that encourage people to embrace, even in rivalry, arrive at a particularly tense global political moment.  Vans refreshes Roblox activation with ‘phygital’ maneuver To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release. Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a key part of its outreach to young consumers. Sponsored Content by Fabiosa Media How prompting and integration AI assistants have sped up viral video content production 100 fold AI integration has revolutionized content creation at Fabiosa Media, speeding it up by 100 times. Q&A Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries CMO Alice Milligan explains how the move was a natural fit for a financial services marketer that has made amplifying women’s sports a priority. Read more news From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall View all resources What We’re Reading Ad Exchanger The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising Ad Age Paramount-Skydance merger—ad experts react to company’s big plans The Wall Street Journal America’s Biggest Nonalcoholic Beer Brand Doubles Its Valuation Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Company Announcements Press releases from companies in your industry. MPI Media Group and MoMA Celebrate 50 Years of 'The Texas Chainsaw Massacre' Press release from MPI Media Group REQ PR Team Celebrates Back-to-Back Gold Wins at the 2024 Bulldog Awards Press release from REQ Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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