July 15 - Why marketers keep refreshing brands | CeraVe spoofs soap operas for latest campaign

CeraVe takes on soap operas in new genre-spoofing campaign; Honda drives deeper into gaming, esports with Twitch Rivals sponsorship; Campaign Trail: Citroën’s revolution liberates electric vehicles from elites; Marketing in 2024: H1 by the numbers View online | Signup

Daily Dive July​ 15,​ 2024 | Today’s news and insights for marketing leaders Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing. CeraVe takes on soap operas in new genre-spoofing campaign In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama. Honda drives deeper into gaming, esports with Twitch Rivals sponsorship Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.” Sponsored Content by Marketing Dive’s studioID How to create a successful loyalty program For loyalty programs to work, they need to offer the kinds of high-value perks & opportunities that make membership a must-have. Learn from the Director of CRM & Loyalty at Adore Me on how to frame the right strategy in this episode. Column Campaign Trail: Citroën’s revolution liberates electric vehicles from elites The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola’s “Marie Antoinette.” Deep Dive Marketing in 2024: H1 by the numbers CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch. Read more news From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab View all resources What We’re Reading TechCrunch Spotify is no longer just a streaming app, it’s a social network Digiday ‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness Food Dive How influencers are changing the way food and beverage companies harness social media Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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