July 15 - Why marketers keep refreshing brands | CeraVe spoofs soap operas for latest campaign
CeraVe takes on soap operas in new genre-spoofing campaign; Honda drives deeper into gaming, esports with Twitch Rivals sponsorship; Campaign Trail: Citroën’s revolution liberates electric vehicles from elites; Marketing in 2024: H1 by the numbers
For loyalty programs to work, they need to offer the kinds of high-value perks & opportunities that make membership a must-have. Learn from the Director of CRM & Loyalty at Adore Me on how to frame the right strategy in this episode.
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