July 24 - How brands are ‘Olympicizing’ campaigns with NBCU | Google ad revenue resilient amid chaos

Google ad revenue resilient as company contends with cookie, AI transitions; How Albertsons’ retail media business is incorporating AI, in-store tech and more; Google links with NBCU, becomes Official Search AI Partner of Team USA; Martin Sorrell explains why Monks dropped ‘Media’ from its moniker View online | Signup

Daily Dive July​ 24,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Regional retailers get a shot at RMNs Regional retailers have incredible data sets, but have been lacking the scale to make a dent in the retail media market. That’s now changing. Read the article.   How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the Opening Ceremony. Earnings Google ad revenue resilient as company contends with cookie, AI transitions A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations. Q&A How Albertsons’ retail media business is incorporating AI, in-store tech and more Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today. Sponsored Content by Vericast Put your loyalty program member data to work Boost loyalty and increase sales by using your first-party data to drive repeat purchases, promote larger basket size and attract more shoppers. Download the e-book. Google links with NBCU, becomes Official Search AI Partner of Team USA NBCUniversal’s Olympics coverage will leverage Google’s products, including Search, Maps and Gemini, while the tech giant elevates athletes’ stories.  Martin Sorrell explains why Monks dropped ‘Media’ from its moniker The branding evolution accompanies a simplification of the advertising, marketing and technology services company’s artificial intelligence offerings. Deep Dive And just like that, Google won’t be deprecating cookies. What now? The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. Read more news Build Brand Loyalty Through Purchase Data To understand their consumers, retailers need to lean on data to inform their next moves. Learn how purchase data can help retailers stay ahead of every step of the consumer journey in this playbook. Download Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook How To Build Brand Loyalty Through Purchase Data Custom content for Affinity Solutions View all resources What We’re Reading The Wall Street Journal Nike and Adidas Don’t Want to Share the Olympic Podium 404 Media Google Is the Only Search Engine That Works on Reddit Now Thanks to AI Deal Ad Age 4A’s CEO Marla Kaplowitz set to depart Financial Times Informa agrees to buy Cannes Lions owner Ascential for almost £1.2bn Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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