July 23 - Google won’t kill cookies — what’s next? | Kellanova leans on IPG

Kellanova expands partnership with IPG to accelerate brand growth; Best Buy refreshes brand with new tagline and ‘spokeshologram’; How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’ View online | Signup

Daily Dive July​ 23,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Regional retailers get a shot at RMNs Regional retailers have incredible data sets, but have been lacking the scale to make a dent in the retail media market. That’s now changing. Read the article.   Deep Dive And just like that, Google won’t be deprecating cookies. What now? The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. Kellanova expands partnership with IPG to accelerate brand growth The marketer prioritizes digital-first innovation and “creative firepower” as it shakes up its agency roster for the first time since Kellogg was split in two. Best Buy refreshes brand with new tagline and ‘spokeshologram’ The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads featuring brand character Gram. Sponsored Content by Kantar Apple brand far from crushed by the iPad ad stumble What can always-on brand guidance metrics tell us about the impact of the “Crush!” backlash on the Apple brand? Storm in a teacup or disaster averted? How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’ Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising. Read more news Build Brand Loyalty Through Purchase Data To understand their consumers, retailers need to lean on data to inform their next moves. Learn how purchase data can help retailers stay ahead of every step of the consumer journey in this playbook. Download Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook How To Build Brand Loyalty Through Purchase Data Custom content for Affinity Solutions View all resources What We’re Reading Cybersecurity Dive CrowdStrike, Microsoft scramble to contain fallout from global IT outage Ad Age Apple, CeraVe and State Farm among 2024 Emmy nominees for best commercial CNBC Coca-Cola tops earnings estimates, hikes full-year outlook as global demand rises The Wall Street Journal Jake Paul’s W Brand Raises $11 Million to Compete With Axe, Old Spice Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Company Announcements Press releases from companies in your industry. Arcane Unveils New AI App Bundle to Streamline Start-Up Content Marketing Tasks on Product Hunt Today! Press release from Arcane Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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