Weekender: Motorola walks the runway with entirely AI-generated campaign

Signup Weekender July​ 6,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   Motorola walks the runway with entirely AI-generated campaign To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models. McDonald's links with anime series for app-exclusive sauce The chain's collaboration with "Jujutsu Kaisen" to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll.  E.l.f. tests real-world commerce on Roblox via Walmart tech Users can now purchase physical products within an experience developed with esports agency eGen and metaverse games publisher Supersocial. Sponsored Content by Industry Dive Day in the life of Industry Dive’s VP of Marketing How Robin Re manages a global team from Dhaka to NYC remotely, leads with empathy, and finds peace with an EDM-country playlist. Read now. Philadelphia cream cheese spreads original song across streaming, TikTok The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, "Land of the Cream Cheese," by rising country star Travis Yee. Dove CMO who built brand's purpose marketing bona fides departs Alessandro Manfredi is leaving Unilever after over two decades as the type of purpose-driven marketing he helped define is increasingly challenged. 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Playbook From Data to Decisions: Advanced AI Techniques to Empower Your Marketing Custom content for Alteryx Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office View all resources Best of What We're Reading Marketing Brew How Target became an OG retail media network Adweek Brands Fear TikTok Shops Promo Pullback Will Dent Revenue The Wall Street Journal How Nike Missed the Boom in Running Culture The Wall Street Journal Skydance Media’s Deal to Buy Shari Redstone’s Family Company Is Back On CBS News Chicken Soup for the Soul Entertainment, swamped by debt, declares bankruptcy Ad Age Why TV upfront ad deals are still trading on Nielsen instead of new currencies Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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