July 17 - Kraft Heinz names Pepsi veteran Todd Kaplan CMO | Audible brings stories to life with global AR ads

Audible brings storybooks to life with innovative global AR campaign; Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in; Hershey hands US media duties to Publicis, adding to agency’s win streak; Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’ View online | Signup

Daily Dive July​ 17,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE The Future of Retail Media Platforms Industries from airlines to financial services are adopting the media network model to try and replicate the success of companies like Amazon and Walmart. Explore their latest successes in this Trendline.   Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO The decorated CPG marketer, who spent nearly 20 years at PepsiCo, is tasked with realizing modern marketing capabilities that can unlock new growth. Audible brings storybooks to life with innovative global AR campaign The out-of-home ads leverage GroupM’s WinDOOH technology to transport consumers to fantastical worlds without the use of a mobile device. Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.  Sponsored Content by Vericast Put your loyalty program member data to work Boost loyalty and increase sales by using your first-party data to drive repeat purchases, promote larger basket size and attract more shoppers. Download the e-book. Hershey hands US media duties to Publicis, adding to agency’s win streak Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network. UPDATED Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’ The PepsiCo soda’s latest campaign features a stylish brand character, media partnerships and a call for consumers to get off their… donkeys. Read more news From Our Library Webinar - on demand Driving Returns ROI: How to Get Returns Out of Returns Custom content for Pitney Bowes Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Ad Age Inside Discord’s first ad offering—and its vision to court traditional brands Bloomberg Amazon Prime Day Sales Up 12% in First Seven Hours of Event The Wall Street Journal Ray-Ban Maker EssilorLuxottica to Buy Supreme Brand From VF for $1.5 Billion Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. Canvs AI Tops G2 Rankings in Customer Satisfaction Press release from Canvs AI Setting New Standards in Digital Advertising: How Alison.ai Merges Creativity with AI for Unmatched Results Press release from Valuetech Analysis Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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