July 22 - Nike says ‘Winning Isn’t for Everyone’ | Inside the ‘Deadpool & Wolverine’ brand extravaganza

How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’; Why Burger King is all-in on gamification; Diversity is lacking in New York’s ad industry: Here’s what the numbers say View online | Signup

Daily Dive July​ 22,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Regional retailers get a shot at RMNs Regional retailers have incredible data sets, but have been lacking the scale to make a dent in the retail media market. That’s now changing. Read the article.   Nike kicks off marketing comeback with gritty Olympics ads Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied. How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’ Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising. Why Burger King is all-in on gamification A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM.  Sponsored Content by Uptempo Can you save your marketing operations team from burnout? The tech industry is reeling from customer churn and layoffs. Get practical, actionable career advice from MOps leaders and your peers in interactive breakouts. Save your spot for July 31. Diversity is lacking in New York’s ad industry: Here’s what the numbers say The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average. Read more news Build Brand Loyalty Through Purchase Data To understand their consumers, retailers need to lean on data to inform their next moves. Learn how purchase data can help retailers stay ahead of every step of the consumer journey in this playbook. Download Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook How To Build Brand Loyalty Through Purchase Data Custom content for Affinity Solutions View all resources What We’re Reading TechCrunch What Kamala Harris has said about AI, tech regulation, and more NBC News Adidas apologizes for Bella Hadid shoe ad following criticism from Israeli government The Wall Street Journal Abercrombie Won by Leaving Teens Behind. Sibling Brand Hollister Is Taking the Opposite Approach. Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Company Announcements Press releases from companies in your industry. Effective method against internet bots Press release from Kaminari Click Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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