July 9 - Taco Bell opens ‘early retirement’ community | Why Morgan Stanley doubled down on women’s sports

Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries; Etsy addresses anxiety over AI, mass manufacturing with new brand mission; Kind brings lighter touch to healthy snack marketing in brand refresh View online | Signup

Daily Dive July​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Elevate UX: How to Boost Conversions Research and strategy are critical for crafting digital experiences that compel consumers to click, register & buy. Explore steps to magnify UX improvements & business outcomes in this webinar.   Taco Bell opens ‘early retirement’ community in latest experiential play Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand’s groundbreaking pop-up hotel. Q&A Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries CMO Alice Milligan explains how the move was a natural fit for a financial services marketer that has made amplifying women’s sports a priority. Etsy addresses anxiety over AI, mass manufacturing with new brand mission Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch on product listings. Sponsored Content by Vericast Put your loyalty program member data to work Boost loyalty and increase sales by using your first-party data to drive repeat purchases, promote larger basket size and attract more shoppers. Download the e-book. UPDATED Kind brings lighter touch to healthy snack marketing in brand refresh New CMO Osher Hoberman said a prior purpose-led marketing strategy was too fragmented to align with the commercial opportunity. Read more news From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall View all resources What We’re Reading Ad Age Inside Google’s post-cookie ad tech troubles with advertisers Packaging Dive Social media-driven redesigns: Lessons from a packaging pickle Business Insider Group Black faces a leadership exodus, raising questions about what’s next CNBC Inflation outrage: Even as prices stabilize, Walmart, Chipotle and others feel the heat from skeptical customers Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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