July 12 - Citroën’s electric vehicle revolution | Walmart leads among US retail media networks

Walmart builds wide lead among US retail media networks, report finds; Marketing in 2024: H1 by the numbers; Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays; 6 campaigns that signaled a creative resurgence in H1 2024 View online | Signup

Daily Dive July​ 12,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Elevate UX: How to Boost Conversions Research and strategy are critical for crafting digital experiences that compel consumers to click, register & buy. Explore steps to magnify UX improvements & business outcomes in this webinar.   Column Campaign Trail: Citroën’s revolution liberates electric vehicles from elites The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola’s “Marie Antoinette.” Walmart builds wide lead among US retail media networks, report finds The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions. Deep Dive Marketing in 2024: H1 by the numbers CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch. UPDATED Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays The chain released an EP on Spotify that features a song by *NSYNC's Joey Fatone and Backstreet Boys member A.J. McLean. Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. Read more news From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall View all resources What We’re Reading Fashion Dive Temu holding company hit with class action lawsuit Adweek Adtech’s 3 Main Gripes With Google’s Privacy Sandbox Grocery Dive Private brands hit record highs in unit and dollar share in first half of 2024 Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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