July 26 - Inside Hyundai’s emotional Olympics play | Palo Alto Networks equips Keanu Reeves with AI weapons

Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons; Yelp boosts ad offerings for national and multi-location businesses; Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign View online | Signup

Daily Dive July​ 26,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Regional retailers get a shot at RMNs Regional retailers have incredible data sets, but have been lacking the scale to make a dent in the retail media market. That’s now changing. Read the article.   NOTE FROM THE EDITOR If you can believe it, planning for the holiday season is already in full swing. The crucial period for advertisers brings with it a number of considerations, like how the economy is faring post-pandemic, what the latest shopping trends are and how marketers can overcome the challenges of consumer sentiment.  Join us on Wednesday, Sept. 18 from 12-5 p.m. ET for our virtual event, Insights Into the 2024 Holiday Shopping Season, to hear from a panel of industry leaders on those topics and more. The event will be co-hosted by our expert journalists across Marketing Dive, Retail Dive and Supply Chain Dive and is free to attend. You can register for the event here: https://resources.industrydive.com/insights-into-the-2024-holiday-shopping-season?utm_source=MD&utm_medium=Ed-Notes&utm_campaign=Q32024HolidayDiveLive. Don’t forget, registration for the event is completely free — be sure to share the link with colleagues who may also be interested in attending. As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Why Hyundai shifted gears for more emotional Summer Olympics ads CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the occasion. Column Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn't have to mean “business-to-boring.” Yelp boosts ad offerings for national and multi-location businesses Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads. Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z. Read more news Build Brand Loyalty Through Purchase Data To understand their consumers, retailers need to lean on data to inform their next moves. Learn how purchase data can help retailers stay ahead of every step of the consumer journey in this playbook. Download Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook How To Build Brand Loyalty Through Purchase Data Custom content for Affinity Solutions View all resources What We’re Reading Grocery Dive Kroger and Albertsons merger temporarily halted by Colorado judge The Verge OpenAI announces SearchGPT, its AI-powered search engine CX Dive NPS creator Bain & Co. joins Kantar, Qualtrics to reinvent CX standards Suggest a story we should read Company Announcements Press releases from companies in your industry. Canvs AI Achieves SOC 2 Type 1 Certification Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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