Weekender: Why Hyundai shifted gears for more emotional Summer Olympics ads

Signup Weekender July​ 27,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Quad Regional retailers get a shot at RMNs Regional retailers have incredible data sets, but have been lacking the scale to make a dent in the retail media market. That’s now changing. Read the article.   Why Hyundai shifted gears for more emotional Summer Olympics ads CMO Angela Zepeda explained the change in tone and why the brand's vehicles are taking a back seat for the occasion. Column Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn't have to mean "business-to-boring." Nike kicks off marketing comeback with gritty Olympics ads Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied. Sponsored Content by Uptempo What do Shopify, Amazon Relay, and Logitech have in common? They’ll be on a panel at MOps Breakout: Tech Edition next week. Learn how to build a successful marketing ops career and participate in interactive breakouts. Join your peers on July 31. How Heinz, Heineken and other brands got their claws into 'Deadpool & Wolverine' Maximum Effort's George Dewey explains how the agency approaches brand partnerships and why the film series is not "ashamed" of advertising. How Coca-Cola, Delta are 'Olympicizing' campaigns with NBCUniversal As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony. Inside American Eagle's 'Live Your Life' brand platform and fall campaign CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z. Kellanova expands partnership with IPG to accelerate brand growth The marketer prioritizes digital-first innovation and "creative firepower" as it shakes up its agency roster for the first time since Kellogg was split in two. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive And just like that, Google won't be deprecating cookies. What now? The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. Build Brand Loyalty Through Purchase Data To understand their consumers, retailers need to lean on data to inform their next moves. Learn how purchase data can help retailers stay ahead of every step of the consumer journey in this playbook. Download Now From Our Library Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook How To Build Brand Loyalty Through Purchase Data Custom content for Affinity Solutions View all resources Best of What We're Reading Grocery Dive Kroger and Albertsons merger temporarily halted by Colorado judge The Verge OpenAI announces SearchGPT, its AI-powered search engine CX Dive NPS creator Bain & Co. joins Kantar, Qualtrics to reinvent CX standards The Hollywood Reporter NBA Rejects Warner Bros. Discovery’s Rights Proposal: “Did Not Match Terms” of Amazon Deal Digiday As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’ The Washington Post Amazon is building a sports media empire. What’s next? Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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