Weekender: Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands

Signup | Forward Weekender Jan.​ 6,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How Affiliate Marketing Impacts Shoppers Leveraging affiliate marketing allows brands to stay present across the consumer journey. Learn how consumers engage with affiliate marketing so your brand put it to use in this research report.   Why Coca-Cola turned to 'The Bear' to bring together its family of brands Directed by the hit show's creator, "New Guy" connects the dots between the marketer's portfolio and the excitement of family gatherings. Peloton brings fitness classes to TikTok in bigger push for Gen Z A co-branded content hub will reinforce the embattled fitness marketer's recently introduced brand positioning around accessibility. Chipotle curates workouts on Strava to support New Year's resolutions Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls. Planet Fitness busts gym barriers with help from Megan Thee Stallion A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise. Halo Top enlists everyday athletes for New Year's resolutions push An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets. From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources Best of What We're Reading Bloomberg TikTok Eyes $17.5 Billion Shopping Business on Amazon’s Turf Ad Age VideoAmp CEO steps down as company lays off 20% of staff The Wall Street Journal Netflix Considers Ways to Make Money From Videogames in Possible Pivot Bloomberg Amazon’s Video Ad Push Expected to Generate an Extra $5 Billion in Revenue The Wall Street Journal He Revived Old Spice. Can This CEO Save a Sneaker That Lost Its Cool? Food Dive Utz taps Jennifer Bentz as new innovation and marketing leader Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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