Jan. 3 - TurboTax makes moves count on road to Super Bowl | Planet Fitness works out with Megan Thee Stallion

Planet Fitness busts gym barriers with help from Megan Thee Stallion; Halo Top enlists everyday athletes for New Year’s resolutions push; Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 3,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Affiliate Marketing Impacts Shoppers Leveraging affiliate marketing allows brands to stay present across the consumer journey. Learn how consumers engage with affiliate marketing so your brand put it to use in this research report.   How TurboTax’s new campaign makes moves count on road to Super Bowl An effort aimed at millennial and Gen Z consumers will culminate with the brand’s 11th consecutive appearance in the big game. Planet Fitness busts gym barriers with help from Megan Thee Stallion A new campaign builds off the momentum from the rapper’s performance on the Planet Fitness stage in Times Square on New Year’s Eve. Halo Top enlists everyday athletes for New Year’s resolutions push An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets. Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings. Tracker Super Bowl LVIII: Tracking every ad Intuit TurboTax will make its 11th consecutive Super Bowl appearance as part of the culmination of a new campaign, “Make Your Moves Count.”  Read more news From Our Library Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading The Wall Street Journal Big Tech Braces for Wave of Antitrust Rulings in 2024 MediaPost TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites Search Engine Land LinkedIn ad prices surge as advertisers’ X boycott continues Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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