Jan. 11 - Creator marketing trends to expect in 2024 | Pepsi Wild Cherry courts aging millennials

Pepsi Wild Cherry courts aging millennials as flavored soda sales pop; Disney ties mood to messaging with contextual ads amid ad-tech roll-out; Super Bowl LVIII: Tracking every ad; Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day View online | Signup | Forward

Daily Dive Jan.​ 11,​ 2024 | Today’s news and insights for marketing leaders Deep Dive Inside the creator marketing trends expected to go viral in 2024 Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential. Pepsi Wild Cherry courts aging millennials as flavored soda sales pop The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.  Disney ties mood to messaging with contextual ads amid ad-tech roll-out The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase. Sponsored Content by Industry Dive [Webinar] Industry-defining marketing predictions, analyzed AI, social media, and audience preferences are changing fast. Join our panel of experts to navigate the most critical trends and challenges set to dominate 2024. Register now. Tracker Super Bowl LVIII: Tracking every ad Power sports vehicle brand Kawasaki will make its big game debut to spotlight a new product in an ad handled by Goodby, Silverstein & Partners. Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions. Read more news Featured Resources Sponsored Content by MikMak New Year, New Insights: 2024 eCommerce trends New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024 Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy From Our Library Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading Bloomberg Amazon Laying off Hundreds in Prime Video, Studios in Latest Cuts AdExchanger Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try The Wall Street Journal NFL Posts Highest Ratings Since 2015 Amid Taylor Swift-Fueled Surge in Interest The Verge OpenAI’s custom GPT Store is now open for business Suggest a story we should read Upcoming Event 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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