Weekender: Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

Signup | Forward Weekender Jan.​ 20,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How to Optimize Your Marketing Strategies Today’s brands are frequently faced with too much data and too little insight. Explore how to get the most out of your data in a post-cookie world in this on-demand webinar.   Column Campaign Trail: Dr. Squatch uses hypnosis to inspire '​​Big Bricc Energy' The digitally native men's grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos. Solo Stove's viral Snoop Dogg partnership fails to spark up sales Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures. 'Broadcast-level scale': Why retail media networks view in-store as their next frontier The in-store experience was positioned as a broadcast TV-sized opportunity at NRF's Big Show, but not everyone seemed convinced. Sponsored Content by Industry Dive 2024 content marketing predictions (+ how to navigate them) Bolster your content marketing roadmap for 2024 with expert analysis of industry-defining predictions across AI, social media, and more. Register now. Tostitos' pop-up heads to Super Bowl with meals served by Kirk Cousins Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.  DraftKings, Tums team for food-focused Super Bowl picks game Tums Prop Bites allows consumers to place free picks on the details of the big game's most popular foods for the chance to win part of a $10,000 prize.  Saucony outpaces doom scrolling with new running challenge The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How generative AI could solve the cookie deprecation puzzle in 2024 Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie. The State of Generative AI in Marketing It’s been just over a year since ChatGPT shook up the business world. Learn how to break through the noise, with real-world examples of how generative AI is being put to use, in this virtual event. Register Now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources Best of What We're Reading Mashable It’s not just you, Google Search really has gotten worse Reuters Exclusive: Reddit seeks to launch IPO in March AdExchanger LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech Retail Dive Allbirds looks to sports veterans for chief marketing, design roles The Wall Street Journal Spotify Dominates Audio Streaming, but Where Are the Profits? MediaPost Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip