Jan. 30 - Miller64 rebrands as focus shifts away from calories | Hamburglar hits the road

McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp; Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro; Marketing playbook: Breaking down industry trends to follow in 2024; What Apple’s adoption of RCS for iPhones could mean for marketers View online | Signup | Forward

Daily Dive Jan.​ 30,​ 2024 | Today’s news and insights for marketing leaders Miller64 rebrands to Miller Extra Light as focus shifts away from calories The positioning will be supported by 2.5 times the amount of media support the brand has had in the past four years combined. McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.  Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt. Sponsored Content by Industry Dive 6 lead-gen tactics that work for 2024 Ready to out-convert your competitors? Keep high-quality leads rolling in with a look at what’s working right now. Read now. Marketing playbook: Breaking down industry trends to follow in 2024 Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Deep Dive What Apple’s adoption of RCS for iPhones could mean for marketers Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move. Tracker Super Bowl LVIII: Tracking every ad Etsy will make its game-day debut, Hellmann’s revealed its ad and DoorDash, E.l.f. Cosmetics, Doritos, Uber Eats and Michelob Ultra shared new teasers.  Read more news 2024 Content Marketing Predictions [Infographic] From leveraging AI & budget changes to top formats & distribution channels, get a look at what experts are forecasting for content marketing in 2024. View now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading Adweek Nickelodeon Super Bowl Ads Sell Out for Paramount AP Prisoners in the US are part of a hidden workforce linked to hundreds of popular food brands Las Vegas Review-Journal Doritos is first Super Bowl sponsor to wrap a Vegas building. What’s next? Ad Age Paramount hires Spotify and TikTok execs to lead ad sales for small and medium businesses Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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