Jan. 17 - Will in-store become retail media’s next frontier? | CMOs gain business savvy, confidence of CEOs

CMOs gain business savvy and confidence of CEOs, survey finds; DraftKings, Tums team for food-focused Super Bowl betting game; Super Bowl LVIII: Tracking every ad; How generative AI could solve the cookie deprecation puzzle in 2024 View online | Signup | Forward

Daily Dive Jan.​ 17,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Optimize Your Marketing Strategies Today’s brands are frequently faced with too much data and too little insight. Explore how to get the most out of your data in a post-cookie world in this on-demand webinar.   ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced. CMOs gain business savvy and confidence of CEOs, survey finds Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021. DraftKings, Tums team for food-focused Super Bowl betting game Tums Prop Bites allows consumers to place a free bet on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.  Sponsored Content by Terminus From Leads to Relationships: The Road to Pipeline Success Lead Gen vs. ABM. Learn why an account based strategy is a game-changer for your business growth. Download the ebook now. Tracker Super Bowl LVIII: Tracking every ad Volkswagen is returning to the big game to celebrate the 75th anniversary of the brand coming to America and Pringles teased its celebrity guest. Deep Dive How generative AI could solve the cookie deprecation puzzle in 2024 Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie. Read more news The State of Generative AI in Marketing It’s been just over a year since ChatGPT shook up the business world. Learn how to break through the noise, with real-world examples of how generative AI is being put to use, in this virtual event. Register Now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading The Wall Street Journal Diddy and Diageo Are Breaking Up Ad Age Supreme Court rejects Apple’s bid for Epic App Store review Restaurant Dive RBI to acquire Carrols Restaurant Group for $1B MediaPost CVS Names Condon New CMO Suggest a story we should read Upcoming Events 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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