Jan. 10 - Taco Bell plans Vegas experience ahead of Super Bowl | Walmart+ taps Andy Cohen for Quitter’s Day

Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day; Honda taps AI, indie artist for ‘Chasing Greatness’ campaign; 8 predictions for 2024 as marketing seeks a new normal; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 10,​ 2024 | Today’s news and insights for marketing leaders Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop. Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions. Honda taps AI, indie artist for ‘Chasing Greatness’ campaign Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video. Sponsored Content by Industry Dive Top 50 content marketing brands of 2023 From boundary-pushing creativity to spellbinding storytelling, check out the brands who are redefining what it means to be best-in-class. View the list. Deep Dive 8 predictions for 2024 as marketing seeks a new normal Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up. Tracker Super Bowl LVIII: Tracking every ad Doritos will return to the Super Bowl to highlight its revamped Dinamita snack while Popeyes and PepsiCo’s Starry are making their big game debuts. Choice Hotels CMO talks the brand’s largest marketing campaign to date Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared. Read more news Featured Resources Sponsored Content by MikMak New Year, New Insights: 2024 eCommerce trends New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024 Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy From Our Library Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading Ad Age GM eyes significant agency changes, including possibly in-sourcing more work Digiday CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies Automotive Dive Volkswagen debuts in-vehicle voice assistant powered by ChatGPT Suggest a story we should read Upcoming Event 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Company Announcements Press releases from companies in your industry. Firework Launches AVA, the Virtual Shopping Assistant Giving a Face to E-commerce Press release from Firework Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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