Jan. 23 - Coors Light invites fans aboard Chill Train for Super Bowl | Google rolls out conversational AI in search ads

What marketers can expect as Google rolls out conversational AI in search ads; Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble; Finish brings football rivalries to the kitchen with Team Whistle; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 23,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive The State of Generative AI in Marketing Join the editorial team at Marketing Dive to explore how generative AI is shaking up the business world and where the tech is headed next in this upcoming editorial event.   Coors Light’s silver bullet train returns for Super Bowl with seats for fans Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. What marketers can expect as Google rolls out conversational AI in search ads The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning. Sponsored Content by Meta The brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions. Finish brings football rivalries to the kitchen with Team Whistle An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.” Tracker Super Bowl LVIII: Tracking every ad Popeyes revealed actor Ken Jeong will star in its commercial, M&Ms introduced an “almost champions” ring and Coors Light’s Chill Train arrives. LiveRamp boosts data clean room capabilities with Habu acquisition The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing. Read more news 2024 Content Marketing + Demand Gen Predictions Uncover the trends, strategies, and themes set to rule this year — and how you can navigate them. Learn More From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice View all resources What We’re Reading Reuters P&G’s strong margins take heat off annual profit forecast cut The Wall Street Journal Ad Holding Company S4 Capital Has a ‘Pretty Sober’ Outlook for This Year CNBC Netflix to stream WWE’s Raw starting next year in its biggest jump into live entertainment Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Company Announcements Press releases from companies in your industry. 2024 Marketing Forecast from 9Rooftops Press release from 9Rooftops Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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