Jan. 19 - Solo Stove’s viral Snoop Dogg stunt fails to bump sales | Dr. Squatch inspires ‘​​Big Bricc Energy’

Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’; Norton combats online scams with Dan Levy, Instagram game; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 19,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Optimize Your Marketing Strategies Today’s brands are frequently faced with too much data and too little insight. Explore how to get the most out of your data in a post-cookie world in this on-demand webinar.   Solo Stove’s viral Snoop Dogg partnership fails to spark up sales Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures. Column Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’ The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos. Norton combats online scams with Dan Levy, Instagram game Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app. Sponsored Content by Terminus Lead Gen vs. ABM Learn why an account-focused go-to-market strategy is the superhero of sustained pipeline revenue. Download the ebook now. Tracker Super Bowl LVIII: Tracking every ad E.l.f. Cosmetics, Uber and Booking.com have each announced their return to the big game. Read more news The State of Generative AI in Marketing It’s been just over a year since ChatGPT shook up the business world. Learn how to break through the noise, with real-world examples of how generative AI is being put to use, in this virtual event. Register Now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading Mashable It’s not just you, Google Search really has gotten worse Reuters Exclusive: Reddit seeks to launch IPO in March AdExchanger LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech Retail Dive Allbirds looks to sports veterans for chief marketing, design roles Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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