As we navigate 2024, the winds of change in marketing demand a grasp of AI's transformative force and the breakdown of silos for unmatched alignment. Reflecting on lessons learned from North America's most influential marketers, Reuters Events latest report: "Transformative, Optimized and Future-focused" explores challenges top of mind for every marketer. Here are four discussion points you can't afford to miss: Build Emotional Bonds: Connect consumers with purpose-driven brands. Cultural Moments as Catalysts: Elevate engagement through timely cultural content. Fuel Creative Expression: Blend consumer insight and data for vibrant brand creativity. Leverage AI Tools: Propel omnichannel strategies with speed and consistency. Tap into the expertise of 2024's brilliant marketing minds: Priya Nair, Global Chief Marketing Officer, Beauty and Wellbeing , Unilever Carl Byrd, VP, Creative and Brand Synergy, JCPenney Kikora Mason, VP, Social Listening and Community Management, J.P. Morgan Chase Joey Castillo, Head of Global Marketing Programs, PGIM Rosalie Herring, VP, Marketing, Global Pharma Services , Cencora Chandhu Nair, SVP, Data, Analytics and Computational Intelligence & Marketing Technology , Lowe's Access the 11-page report and set yourself up for success in 2024 . Seize this chance to gain actionable insights, elevate your strategies, and stay ahead of the latest trends. Enjoy your read! Regards, Reuters Events Marketing and CX For any inquiries contact Sofia at Sofia.Gerrard@thomsonreuters.com .
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