Weekender: M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring

Signup | Forward Weekender Jan.​ 27,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive The State of Generative AI in Marketing Join the editorial team at Marketing Dive to explore how generative AI is shaking up the business world and where the tech is headed next in this upcoming editorial event.   M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter. What marketers can expect as Google rolls out conversational AI in search ads The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. Coors Light's silver bullet train returns for Super Bowl with seats for fans Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. Sponsored Content by Industry Dive 2024 observances, holidays, & awareness months for marketers Seamlessly align your campaigns with cultural moments cherry-picked with marketers from all walks in mind. View list. Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy. Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive What Apple's adoption of RCS for iPhones could mean for marketers Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple's move. 2024 Content Marketing + Demand Gen Predictions Uncover the trends, strategies, and themes set to rule this year — and how you can navigate them. Learn More From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast View all resources Best of What We're Reading Bloomberg Apple Overhauls App Store, iPhone Features in EU to Appease Regulators Ad Age Why Google’s post-cookie test results could be skewed by ad tech IDs The Wall Street Journal Nascar Targets Diverse Audiences to Expand Viewership, Despite Anti-DEI Backlash Ad Age Amazon Prime Video offers incentives for ad tier after lackluster initial demand Inside Radio Nielsen To Move Scores Of U.S. Jobs Overseas Amidst New Round Of Layoffs Adweek Havas Agencies Could Be Stripped of B Corp Certification Due to Shell Account Win Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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