Jan. 18 - Tostitos’ pop-up heads to Super Bowl with Kirk Cousins | Saucony outpaces doom scrolling with running challenge

Saucony outpaces doom scrolling with new running challenge; Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins; ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier; CMOs gain business savvy and confidence of CEOs, survey finds View online | Signup | Forward

Daily Dive Jan.​ 18,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Optimize Your Marketing Strategies Today’s brands are frequently faced with too much data and too little insight. Explore how to get the most out of your data in a post-cookie world in this on-demand webinar.   Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins The Frito-Lay brand, an NFL sponsor, is bringing back a casual dining concept with the goal of matching the over-the-top vibes of Vegas. Saucony outpaces doom scrolling with new running challenge The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement. Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing. ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced. CMOs gain business savvy and confidence of CEOs, survey finds Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021. Tracker Super Bowl LVIII: Tracking every ad Kia will make its 15th Super Bowl appearance and Oreo revealed that Kris Jenner will star in its 30-second spot.  Read more news The State of Generative AI in Marketing It’s been just over a year since ChatGPT shook up the business world. Learn how to break through the noise, with real-world examples of how generative AI is being put to use, in this virtual event. Register Now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading The Wall Street Journal Spotify Dominates Audio Streaming, but Where Are the Profits? MediaPost Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands Adweek Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke The New York Times Condé Nast Is Folding Pitchfork Into GQ, With Layoffs Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Company Announcements Press releases from companies in your industry. Tag Appoints JT Pierce as New Chief Growth Officer to Lead US Business Development Press release from Tag Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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