Jan. 9 - 8 marketing predictions to watch in 2024 | FanDuel gives Gronk another shot for Super Bowl return

FanDuel gives Gronk another shot in Super Bowl marketing blitz; Instacart seeks off-site retail media scale with Google Shopping ads pact; IPG sells Hill Holliday, Deutsch New York to marketing services upstart; Choice Hotels CMO talks the brand’s largest marketing campaign to date View online | Signup | Forward

Daily Dive Jan.​ 9,​ 2024 | Today’s news and insights for marketing leaders Deep Dive 8 predictions for 2024 as marketing seeks a new normal Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up. FanDuel gives Gronk another shot in Super Bowl marketing blitz Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.  Instacart seeks off-site retail media scale with Google Shopping ads pact The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz. Sponsored Content by FedEx Office Reduce stress when managing your printed marketing materials Learn what you can do today to make it faster, easier and less stressful to get your printed materials out the door and in front of your customers. Click here to read more. IPG sells Hill Holliday, Deutsch New York to marketing services upstart The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn.  Choice Hotels CMO talks the brand’s largest marketing campaign to date Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared. Tracker Super Bowl LVIII: Tracking every ad FanDuel is giving NFL icon Rob Gronkowski a second shot at the “Kick of Destiny” while NYX Professional Makeup is making its big game debut.   Read more news Featured Resources Sponsored Content by MikMak New Year, New Insights: 2024 eCommerce trends New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024 Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy From Our Library Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading CNBC Microsoft’s multibillion-dollar investment in OpenAI could face EU merger probe Ad Age Extreme Reach rebrands as XR and hires new unit president The Wall Street Journal The Latest Dirty Word in Corporate America: ESG Suggest a story we should read Upcoming Event 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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