Jan. 4 - Peloton brings fitness classes to TikTok | How to navigate Google’s cookie deprecation

Mastering cookie deprecation: 3 essential insights for marketers; Bounty and NFL greats clean up after wings and football talk; Snap names Samba TV measurement partner in pitch to entertainment advertisers; How TurboTax’s new campaign makes moves count on road to Super Bowl View online | Signup | Forward

Daily Dive Jan.​ 4,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Affiliate Marketing Impacts Shoppers Leveraging affiliate marketing allows brands to stay present across the consumer journey. Learn how consumers engage with affiliate marketing so your brand put it to use in this research report.   Peloton brings fitness classes to TikTok in bigger push for Gen Z A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility. Opinion Mastering cookie deprecation: 3 essential insights for marketers It’s important to prioritize zero- and first-party data and remain focused on the consumer, according to Tim Braz, chief revenue officer at PCH Media. Bounty and NFL greats clean up after wings and football talk The Procter & Gamble paper towel brand is out with exclusive social content in the lead up to the Super Bowl. Snap names Samba TV measurement partner in pitch to entertainment advertisers The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs. How TurboTax’s new campaign makes moves count on road to Super Bowl An effort aimed at millennial and Gen Z consumers will culminate with the brand’s 11th consecutive appearance in the big game. Read more news From Our Library Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading Bloomberg Amazon’s Video Ad Push Expected to Generate an Extra $5 Billion in Revenue The Wall Street Journal He Revived Old Spice. Can This CEO Save a Sneaker That Lost Its Cool? Food Dive Utz taps Jennifer Bentz as new innovation and marketing leader Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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