Jan. 29 - Miller Lite turns Super Bowl viewers into beer ads | Ocean Spray’s first major brand overhaul in 20-plus years

Ocean Spray reveals first major brand overhaul in 20-plus years; What Apple’s adoption of RCS for iPhones could mean for marketers; Marketing playbook: Breaking down industry trends to follow in 2024; Gaming once again proves useful to advertisers: Here’s what the numbers say View online | Signup | Forward

Daily Dive Jan.​ 29,​ 2024 | Today’s news and insights for marketing leaders Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.  Ocean Spray reveals first major brand overhaul in 20-plus years The 95-year-old cranberry co-op highlights a "wildly uncommon" approach to culture and creativity by updating its visual look across touchpoints. Deep Dive What Apple’s adoption of RCS for iPhones could mean for marketers Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move. Sponsored Content by Industry Dive 2024 content marketing + demand gen predictions Uncover the trends, strategies, and themes set to rule this year — and how you can navigate them. View now Marketing playbook: Breaking down industry trends to follow in 2024 Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Gaming once again proves useful to advertisers: Here’s what the numbers say Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu.  Tracker Super Bowl LVIII: Tracking every ad Michelob Ultra released a new teaser spot starring actor Jason Sudeikis and Toyota has reversed course after initially opting not to run a big game ad.  Read more news 2024 Content Marketing Predictions [Infographic] From leveraging AI & budget changes to top formats & distribution channels, get a look at what experts are forecasting for content marketing in 2024. View now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading The Wall Street Journal Amazon Is Now Charging Prime Members Extra for Ad-Free Streaming. For Some, That’s a Deal Breaker. Digiday Advertisers are coming back into esports — but with caution CNBC FanDuel-parent Flutter to list on the NYSE, challenging DraftKings as sports-betting pure play Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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