Jan. 8 - Pete Davidson fights ‘flat’ pizza for Totino’s | General Mills, Del Monte pilot ads on Instacart’s AI carts

General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts; NBCU unveils AI-fueled tech to streamline cross-platform ad planning; Super Bowl LVIII: Tracking every ad; Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season View online | Signup | Forward

Daily Dive Jan.​ 8,​ 2024 | Today’s news and insights for marketing leaders Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast. General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors. NBCU unveils AI-fueled tech to streamline cross-platform ad planning One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels. Sponsored Content by Industry Dive 2024 content marketing predictions (+ how to navigate them) Bolster your content marketing roadmap for 2024 with expert analysis of industry-defining predictions across AI, social media, and more. Register now. Tracker Super Bowl LVIII: Tracking every ad Reese’s will air a 30-second spot produced by Erich & Kallman that plays on the “extreme passion” fans have for their favorite teams. Column Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor. Read more news Featured Resources Sponsored Content by MikMak New Year, New Insights: 2024 eCommerce trends New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024 Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy From Our Library Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading Digiday CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center Adweek Prime Video Ad Tier CPMs ‘Far More’ Competitive Than Netflix’s at Launch Bloomberg Apple’s Biggest Challenges in 2024 Have Little to Do With the iPhone Suggest a story we should read Upcoming Event 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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