Jan. 5 - How Pop-Tarts’ ‘ultimate sacrifice’ won bowl season | Amazon Prime Video makes key advertising hire

Amazon makes key hire to lead Prime Video’s advertising expansion; Tinder expands global brand platform ahead of Dating Sunday; GroupM enlists Disney, NBCU and others to co-create ad formats for streaming; Mastering cookie deprecation: 3 essential insights for marketers View online | Signup | Forward

Daily Dive Jan.​ 5,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Affiliate Marketing Impacts Shoppers Leveraging affiliate marketing allows brands to stay present across the consumer journey. Learn how consumers engage with affiliate marketing so your brand put it to use in this research report.   Column Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor. Amazon makes key hire to lead Prime Video’s advertising expansion Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+. Tinder expands global brand platform ahead of Dating Sunday The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind. GroupM enlists Disney, NBCU and others to co-create ad formats for streaming The program is intended to improve interoperability as the number of ad-supported streaming services continues to grow. Opinion Mastering cookie deprecation: 3 essential insights for marketers It’s important to prioritize zero- and first-party data and remain focused on the consumer, according to Tim Braz, chief revenue officer at PCH Media. Read more news From Our Library Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading Bloomberg TikTok Eyes $17.5 Billion Shopping Business on Amazon’s Turf Ad Age VideoAmp CEO steps down as company lays off 20% of staff The Wall Street Journal Netflix Considers Ways to Make Money From Videogames in Possible Pivot Suggest a story we should read Company Announcements Press releases from companies in your industry. Linkvada earns coveted nomination for the 2024 MarTech Awards Press release from Linkvada Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip