Jan. 26 - Hyundai unleashes a family’s inner Viking | Publicis reveals ‘intelligent system’ fueled by generative AI

Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI; Gaming once again proves useful to advertisers: Here’s what the numbers say; Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game; Sociable: BeReal adds feed for celebrities and brands View online | Signup | Forward

Daily Dive Jan.​ 26,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive The State of Generative AI in Marketing Join the editorial team at Marketing Dive to explore how generative AI is shaking up the business world and where the tech is headed next in this upcoming editorial event.   Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”  Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies. Gaming once again proves useful to advertisers: Here’s what the numbers say Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu.  Sponsored Content by Industry Dive Lead the Way to Higher Marketing ROI — from Brand to Demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Get the free newsletter. Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game. Column Sociable: BeReal adds feed for celebrities and brands RealBrands will see brand accounts get their own focus in-stream. Read more news 2024 Content Marketing + Demand Gen Predictions Uncover the trends, strategies, and themes set to rule this year — and how you can navigate them. Learn More From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice View all resources What We’re Reading Bloomberg Apple Overhauls App Store, iPhone Features in EU to Appease Regulators Ad Age Why Google’s post-cookie test results could be skewed by ad tech IDs The Wall Street Journal Nascar Targets Diverse Audiences to Expand Viewership, Despite Anti-DEI Backlash Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Company Announcements Press releases from companies in your industry. Social rapidly replacing TV as America’s primary news source: YouGov's media report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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