Jan. 12 - Tito’s rolls out Spokescart for first brand platform | Can the presidential election save legacy media?

Can the presidential election save legacy media? Here’s what the numbers say; Bubly hydrates Dry January participants with ‘press for bubly’ button; How Papa Johns plans to boost margins, store-level profitability; Inside the creator marketing trends expected to go viral in 2024 View online | Signup | Forward

Daily Dive Jan.​ 12,​ 2024 | Today’s news and insights for marketing leaders NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Monday, Jan. 15, in recognition of Martin Luther King Jr. Day. We'll be back in your inbox on Tuesday, Jan. 16. As you settle in for the holiday weekend, check out our coverage of eight marketing trends expected for 2024, inclusive of key forecasts in areas like retail media, streaming TV, social commerce and artificial intelligence, or take a deep dive into the creator marketing trends expected to go viral. As 2024 planning gets underway, join Marketing Dive on Feb. 28 from 2 to 3 p.m. ET for a virtual event: “The State of Generative AI in Marketing.” Industry experts will discuss pressing questions and high-profile use cases as generative AI looks to shift from the experimental to the everyday. You can get an early jump on registration at the link here. As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Tito’s vodka rolls out autonomous Spokescart in first major brand platform The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals. Can the presidential election save legacy media? Here’s what the numbers say Between the Olympics and presidential election, legacy media is expected to get a boost in 2024, per a report from S&P Global. Bubly hydrates Dry January participants with ‘press for bubly’ button Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep. Sponsored Content by Industry Dive Top 50 content marketing brands of 2023 From boundary-pushing creativity to spellbinding storytelling, check out the brands who are redefining what it means to be best-in-class. View the list. How Papa Johns plans to boost margins, store-level profitability The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment. Deep Dive Inside the creator marketing trends expected to go viral in 2024 Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential. Pepsi Wild Cherry courts aging millennials as flavored soda sales pop The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.  Tracker Super Bowl LVIII: Tracking every ad DoorDash and Paramount+ have both announced their plans to return to the big game.  Read more news Featured Resources Sponsored Content by MikMak New Year, New Insights: 2024 eCommerce trends New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024 Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy From Our Library Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading Social Media Today Meta To Remove More Detailed Targeting Options for Ad Campaigns The Wall Street Journal Google Trims Hundreds of Jobs as It Marshals Resources for AI Ad Age WPP is said to weigh options for 40% stake in Bain’s Kantar MediaPost Netflix Ad-Supported MAUs Surpass 23M Suggest a story we should read Upcoming Event 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip