Jan. 24 - M&Ms crafts diamond ring for (almost) Super Bowl champs | Netflix’s ad tier gains momentum

Netflix’s ad tier gathers momentum as it continues to evolve; Hilton checks in to Paris Hilton’s Roblox world for loyalty push; What marketers can expect as Google rolls out conversational AI in search ads; Coors Light’s silver bullet train returns for Super Bowl with seats for fans View online | Signup | Forward

Daily Dive Jan.​ 24,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive The State of Generative AI in Marketing Join the editorial team at Marketing Dive to explore how generative AI is shaking up the business world and where the tech is headed next in this upcoming editorial event.   M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter. Earnings Netflix’s ad tier gathers momentum as it continues to evolve Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon. Hilton checks in to Paris Hilton’s Roblox world for loyalty push The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz. Sponsored Content by Industry Dive 6 lead-gen tactics that work for 2024 Ready to out-convert your competitors? Keep high-quality leads rolling in with a look at what’s working right now. Read now. What marketers can expect as Google rolls out conversational AI in search ads The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. Coors Light’s silver bullet train returns for Super Bowl with seats for fans Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. Tracker Super Bowl LVIII: Tracking every ad Doritos revealed actor Jenna Ortega will be starring in its commercial and Reese’s released two teaser spots suggesting a “big change” for the brand. Read more news 2024 Content Marketing + Demand Gen Predictions Uncover the trends, strategies, and themes set to rule this year — and how you can navigate them. Learn More From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice View all resources What We’re Reading NPR TikTok cuts jobs as tech layoffs continue to mount Business Insider TurboTax can’t keep advertising itself as ‘free’ when many people have to pay, FTC rules Retail Dive Walmart to close Store No. 8 Ad Age Stellantis parts ways with TRG, which made Super Bowl classic ‘Farmer’ for Ram Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip