Weekender: FanDuel gives Gronk another shot in Super Bowl marketing blitz

Signup | Forward Weekender Jan.​ 13,​ 2024 | A roundup of this week’s most read stories

Note from the editor As marketers lock in their 2024 plans, generative AI is one of the biggest points of discussion. What will the concrete applications be after over a year of hype? How will the technology affect internal operations, along with consumer-facing campaigns? Are jobs at stake as software like OpenAI’s ChatGPT and Google’s Gemini grow more sophisticated? Join Marketing Dive on Feb. 28 from 2 to 3 p.m. ET for a virtual event where industry experts will discuss these pressing questions and high-profile use cases. During “The State of Generative AI in Marketing,” you’ll hear from a Forrester analyst and agency execs on the creative and technology sides from Pearlfisher and IPG’s Momentum Worldwide. Get an early jump on registration for the event at the link here. As always, thanks for reading. Peter Adams Senior Reporter, Marketing Dive Email FanDuel gives Gronk another shot in Super Bowl marketing blitz Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel's second big game ad.  Walmart+ taps Andy Cohen to help consumers survive Quitter's Day The retailer's vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year's resolutions. Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop. Sponsored Content by Industry Dive 2024 content marketing predictions (+ how to navigate them) Bolster your content marketing roadmap for 2024 with expert analysis of industry-defining predictions across AI, social media, and more. Register now. Totino's teams with Pete Davidson to rescue football fans from 'flat' pizza The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl's Spanish broadcast. Pepsi Wild Cherry courts aging millennials as flavored soda sales pop The campaign recognizes the group's tamer perceptions of what's "wild" and focuses on women who are driving growth in a key segment.  Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Inside the creator marketing trends expected to go viral in 2024 Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential. Deep Dive 8 predictions for 2024 as marketing seeks a new normal Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up. Featured Resources Sponsored Content by MikMak New Year, New Insights: 2024 eCommerce trends New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024 Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast View all resources Best of What We're Reading Social Media Today Meta To Remove More Detailed Targeting Options for Ad Campaigns The Wall Street Journal Google Trims Hundreds of Jobs as It Marshals Resources for AI Ad Age WPP is said to weigh options for 40% stake in Bain’s Kantar MediaPost Netflix Ad-Supported MAUs Surpass 23M Bloomberg Amazon Laying off Hundreds in Prime Video, Studios in Latest Cuts AdExchanger Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try Suggest a story we should read Upcoming Event 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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