Jan. 2 - Why Coca-Cola turned to ‘The Bear’ for latest ads | Mtn Dew’s Baja Blast marks 20 years with Super Bowl debut

Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary; Chipotle curates workouts on Strava to support New Year’s resolutions; Instagram Reels outperforms TikTok, Facebook for branded video content, report says; Geico thaws Caveman on road to the Super Bowl View online | Signup | Forward

Daily Dive Jan.​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Affiliate Marketing Impacts Shoppers Leveraging affiliate marketing allows brands to stay present across the consumer journey. Learn how consumers engage with affiliate marketing so your brand put it to use in this research report.   Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings. Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.   Chipotle curates workouts on Strava to support New Year’s resolutions Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls. Instagram Reels outperforms TikTok, Facebook for branded video content, report says The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content. Geico thaws Caveman on road to the Super Bowl A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline. Third-party data loss could be problematic for SMBs: Here’s what the numbers say As the privacy debate continues to play out, small and medium-sized businesses could lose access to a powerful tool. Tracker Super Bowl LVIII: Tracking every ad PepsiCo’s Mtn Dew is celebrating the 20th anniversary of its Baja Blast offering with the flavor’s first-ever Super Bowl commercial. Read more news From Our Library Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading Axios Elon Musk’s X gets another valuation cut from Fidelity Campaign Google’s ad sales unit gets AI overhaul, sparking job cut fears Variety The New York Times Sues OpenAI, Microsoft for Copyright Infringement Claiming ‘Billions of Dollars’ in Damages MediaPost Omnicom Completes $900M Acquisition Of Flywheel Digital Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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