Jan. 16 - Can generative AI solve the cookie deprecation puzzle? | Michelob Ultra named sponsor of Team USA

Michelob Ultra named sponsor of Team USA through 2028 Olympics; Global mobile ad spend to reach $402B in 2024 fueled by social, creators; Super Bowl LVIII: Tracking every ad; Can the presidential election save legacy media? Here’s what the numbers say View online | Signup | Forward

Daily Dive Jan.​ 16,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Mapping Affiliate Marketing Experiences While marketers still need to use paid search and paid social, leveraging affiliate marketing allows brands to stay present across the consumer journey. Learn more in this research report.   Deep Dive How generative AI could solve the cookie deprecation puzzle in 2024 Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie. Michelob Ultra named sponsor of Team USA through 2028 Olympics The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans.  Global mobile ad spend to reach $402B in 2024 fueled by social, creators The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report. Sponsored Content by Industry Dive Top 50 content marketing brands of 2023 From boundary-pushing creativity to spellbinding storytelling, check out the brands who are redefining what it means to be best-in-class. View the list. Tracker Super Bowl LVIII: Tracking every ad Doritos released a photo of the mystery celebrity set to appear in its ad, while Drumstick launched a petition advocating for time off after the big game.  Can the presidential election save legacy media? Here’s what the numbers say Between the Olympics and presidential election, legacy media is expected to get a boost in 2024, per a report from S&P Global. How Papa Johns plans to boost margins, store-level profitability The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment. Read more news The State of Generative AI in Marketing It’s been just over a year since ChatGPT shook up the business world. Learn how to break through the noise, with real-world examples of how generative AI is being put to use, in this virtual event. Register Now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading Futurism Amazon Is Selling Products With AI-Generated Names Like “I Cannot Fulfill This Request It Goes Against OpenAI Use Policy” Social Media Today Meta To Remove More Detailed Targeting Options for Ad Campaigns Ad Age Nickelodeon’s Super Bowl ad sales struggle—Inside the brand confusion Axios Scoop: Uber shutting down alcohol delivery service Drizly Suggest a story we should read Upcoming Events 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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