Weekender: Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Signup | Forward Weekender Jan.​ 14,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times of uncertainty With more pressure to provide authentic customer experiences, marketers need to prioritize a data-backed and customer-centric approach. Learn how to increase CLTV and loyalty with confidence. Download the guide.   Ryan Reynolds reads from AI-generated script in new Mint Mobile ad The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend. Chipotle rolls out 'Freepotle' rewards with TikTok, Instagram prize wheel The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell. McDonald's 'tech-forward' Lunar New Year push features AI-powered ad In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram. Chex Mix remixes 'Baby Got Back' for bagel chips revival The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history. What Instagram's Shop tab removal means for social media Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive C-store chains are betting on retail media in 2023. But at what cost? On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores. The Four Pillars of Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook. Download Now From Our Library Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch View all resources Best of What We're Reading Bloomberg T-Mobile (TMUS) Considers Buying Actor Ryan Reynolds’ Mint Mobile Ad Age Nielsen rival Samba TV divests ad sales to focus on measurement The Wall Street Journal Beyond Meat’s Chief Brand Officer Beth Moskowitz Leaves Company The Wall Street Journal Biden Calls for Limiting Tech Companies’ Use of Personal Data, Targeted Ads MediaPost Nielsen Begins Global Layoffs Variety Golden Globes Ratings Down More Than 26% From Last NBC Show in 2021 Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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