Jan. 24 - Martha Stewart journeys through Oreoverse | Is data clean room craze for everyone?

Data clean room craze raises new questions about access, interoperability; M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand; Netflix helps Bumble matches find common interests with game about popular shows; P&G touts big savings from fabric care in-housing strategy View online | Signup | Forward

Daily Dive Jan.​ 24,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer loyalty Customer loyalty is increasingly dependent on the ability to design and deliver easy, emotionally engaging digital experiences. Learn how to activate your whole organization to better connect with consumers.   Martha Stewart makes metaverse debut with Oreo The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram. Data clean room craze raises new questions about access, interoperability Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.  UPDATED M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand The move could be an attempt to build buzz for a Super Bowl spot, with the brand set to share more on the mascots' "new pursuits" soon. Sponsored Content by Stylus Are you speaking the language of your 2023 customers? The world and its consumers are evolving fast. Are you keeping up? Discover 10 key trends and major commercial opportunities available to your business in 2023. Get your report. Netflix helps Bumble matches find common interests with game about popular shows “Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV. P&G touts big savings from fabric care in-housing strategy Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII M&M’s return to the Super Bowl stars comedian Maya Rudolph, who was named the brand’s new “Chief of Fun” as part of a marketing shakeup. Read more news BROUGHT TO YOU BY — First Media Developing a cohesive content strategy Stop losing track of your most loyal customers. Learn how First Media drives conversions by focusing on creating a cohesive customer journey. Download report From Our Library On-Demand Event: Insights from the 2022 Holiday Season - Sponsored by Google Custom content for Industry Dive and sponsored by Google Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Playbook Building Loyalty and Profits Through Personalized Promotions Custom content for UntieNots View all resources What We’re Reading Digiday How The Trade Desk went from media agency BFF to frenemy Bloomberg DOJ to Sue Alphabet’s Google (GOOG) Over Digital Ad Market Dominance Business Insider Netflix is thinking about a free streaming service to boost its ads business, insiders say Ad Age Apple TV+ adds Dentsu Creative to U.S. roster Suggest a story we should read Upcoming Event 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Company Announcements Press releases from companies in your industry. Flouwer Co, Tenfold Collaborate To Refresh Packaging and Brand Press release from Tenfold Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip