Jan. 12 - McDonald’s taps AI for Lunar New Year | Lowe’s in-houses retail media network

Lowe’s in-houses retail media operations in efficiency play; Heineken helps Ant-Man shrink alcohol consumption in new ads; PepsiCo sets its sights on Gen Z with Starry, a Sprite competitor; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Jan.​ 12,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times of uncertainty With more pressure to provide authentic customer experiences, marketers need to prioritize a data-backed and customer-centric approach. Learn how to increase CLTV and loyalty with confidence. Download the guide.   McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram. Lowe’s in-houses retail media operations in efficiency play The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category. Heineken helps Ant-Man shrink alcohol consumption in new ads In the run up to Marvel’s “Ant-Man and The Wasp: Quantumania,” the brewer is hoping to spread the word about its alcohol-free option. PepsiCo sets its sights on Gen Z with Starry, a Sprite competitor After dwindling sales of Sierra Mist, the beverage giant is pitching its latest offering as a “fun escape” for young consumers. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Planters is returning to the Super Bowl, marking the second consecutive year the brand will advertise around the big game. Read more news The Four Pillars of Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook. Download Now From Our Library Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Webinar - on demand Trends in Restaurant Loyalty Programs That Are Changing the Industry Custom content for Paytronix Trendline The era of personalization in retail Supported by Nuance Communications Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch View all resources What We’re Reading The Wall Street Journal Biden Calls for Limiting Tech Companies’ Use of Personal Data, Targeted Ads MediaPost Nielsen Begins Global Layoffs Variety Golden Globes Ratings Down More Than 26% From Last NBC Show in 2021 Bloomberg Ferrari Ends Blockchain Pact with Swiss Firm Velas as Deals Sour Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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