Jan. 11 - Ryan Reynolds has fun with ChatGPT | Another liquor brand sets sights on Super Bowl

Ad blitz: Tracking every marketing play for Super Bowl LVII; WPP strengthens Salesforce expertise with Fenom Digital acquisition; Denny’s taps CEC Entertainment exec as CMO; Dunkin’ reportedly picks new creative agency, clouding future with Anomaly View online | Signup | Forward

Daily Dive Jan.​ 11,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times of uncertainty With more pressure to provide authentic customer experiences, marketers need to prioritize a data-backed and customer-centric approach. Learn how to increase CLTV and loyalty with confidence. Download the guide.   Ryan Reynolds reads from AI-generated script in new Mint Mobile ad The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Booking.com will return to the big game for its second year and Rémy Martin is making its debut. WPP strengthens Salesforce expertise with Fenom Digital acquisition The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities. Denny’s taps CEC Entertainment exec as CMO Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance. UPDATED Dunkin’ reportedly picks new creative agency, clouding future with Anomaly Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor. Read more news The Four Pillars of Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook. Download Now From Our Library Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Webinar - on demand Trends in Restaurant Loyalty Programs That Are Changing the Industry Custom content for Paytronix Trendline The era of personalization in retail Supported by Nuance Communications Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch View all resources What We’re Reading Adweek 2023 Will Test Advertisers’ Commitment to Sustainability Digiday ‘An awkward space’: Reddit’s ad sales efforts haven’t gone unnoticed, but there’s still work to be done The Wall Street Journal ‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts Suggest a story we should read Company Announcements Press releases from companies in your industry. New Book House of the Customer by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future Press release from The Agile Brand Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip