Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators

How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online | Signup | Forward

Daily Dive Jan.​ 17,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Successfully Leveraging First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how marketers are succeeding in making the best use of their data in this webinar.   Miller Lite, Coors Light make cases for Super Bowl spotlight Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game. How Hollister and Forever 21 manage long-term creator relationships Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Heineken and Marvel Studios invite Ant Man and non-alcoholic beer to the game, Squarespace embraces its roots and Pringles teases a celebrity partnership. Sponsored Content by Letsignit The ultimate guide to increase your marketing results with email signatures Everyone sends and receives emails - now is the time to take advantage of this simple but effective communication tool to increase brand visibility, drive traffic and generate leads. Download the eBook. Ketel One vodka embraces cocktail culture in new campaign The Diageo brand showcases how it can elevate classic cocktails amid a consumer shift toward premium alcohol offerings. Read more news 3 Tips to Engage an In-Car Audience Your consumers’ cars are an untapped marketing opportunity that can boost sales. Learn key factors to help engage in-car consumers and drive them to your locations in this infographic. Download Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading The Wall Street Journal Twitter Offers Free Ads as It Seeks to Woo Brands Back to Its Platform Digiday Ad spending on TikTok defies advertising slowdown Adweek Adobe CMO Ann Lewnes to Retire After 16 Years Suggest a story we should read Upcoming Event 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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