Weekender: Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Signup | Forward Weekender Jan.​ 21,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Successfully Leveraging First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how marketers are succeeding in making the best use of their data in this webinar.   Column Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour." Deep Dive 9 marketing trends to watch as 2023 tests transformation bets Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.  Avocados from Mexico gives Super Bowl parties a glow up with Pantone A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding.  Sponsored Content by Marketing Dive’s studioID An overview of the 2022 retail holiday season Retailers are set to face evolving consumer trends, shifts in payment methods and technology, and more as they enter 2023. Learn how the 2022 holiday season set these changes in motion in this virtual event. How pandemic trends will continue to inform consumer behavior in 2023 During a press briefing during NRF's Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.  Miller Lite, Coors Light make cases for Super Bowl spotlight Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game. How Hollister and Forever 21 manage long-term creator relationships Execs at NRF's Big Show discussed creators' growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges. Welch's Fruit Snacks ties big game giveaway to QR code-enabled ads Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater. 3 Tips to Engage an In-Car Audience Your consumers’ cars are an untapped marketing opportunity that can boost sales. Learn key factors to help engage in-car consumers and drive them to your locations in this infographic. Download Now From Our Library Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo View all resources Best of What We're Reading Digiday Why the gaming industry might not be as recession-proof as once believed Ad Age ChatGPT writes Super Bowl 2023 commercials—how AI would script ads The Wall Street Journal Google Parent Alphabet to Cut 12,000 Jobs Amid Wave of Tech Layoffs Variety YouTube Sets Return Date for TV Upfronts in 2023 CNBC Procter & Gamble revenue and profit fall as company looks to higher prices to offset declining sales Bloomberg Mass Tech Layoffs Unwind Only About a Year of Pandemic Hiring Suggest a story we should read Upcoming Event 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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