Jan. 23 - M&M’s sidelines spokecandies amid polarizing rebrand | Ad spend forecast to grow as digital shifts

Ad spending forecast to grow 6% in 2023 as digital priorities shift; Gatorade marks Fast Twitch rollout with big game giveaway; Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles; Starbucks marketing exec exits after 14 years View online | Signup | Forward

Daily Dive Jan.​ 23,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer loyalty Customer loyalty is increasingly dependent on the ability to design and deliver easy, emotionally engaging digital experiences. Learn how to activate your whole organization to better connect with consumers.   M&M’s spokecandies take ‘indefinite pause’ amid polarizing rebrand The Mars Wrigley brand said actress Maya Rudolph will serve as its spokesperson and make her first appearance in its Super Bowl spot. Ad spending forecast to grow 6% in 2023 as digital priorities shift Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research. Gatorade marks Fast Twitch rollout with big game giveaway The new energy drink from the PepsiCo brand launches in February after being used exclusively by the NFL during the 2022 season. Column Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour." Starbucks marketing exec exits after 14 years The company will immediately conduct an internal and external search for a successor to Jen Quotson, who leaves the VP of global creative studios post. Read more news BROUGHT TO YOU BY — First Media Developing a cohesive content strategy Stop losing track of your most loyal customers. Learn how First Media drives conversions by focusing on creating a cohesive customer journey. Download report From Our Library On-Demand Event: Insights from the 2022 Holiday Season - Sponsored by Google Custom content for Industry Dive and sponsored by Google Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Playbook Building Loyalty and Profits Through Personalized Promotions Custom content for UntieNots View all resources What We’re Reading TechCrunch No rest for Salesforce as activist investor Elliott Management takes multibillion stake in company Digiday Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier Variety Spotify to Lay Off 6% of Employees, Chief Content and Advertising Officer Dawn Ostroff to Exit Suggest a story we should read Upcoming Event 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Company Announcements Press releases from companies in your industry. Fall in Love with Temu This Valentine's Day Where You Can Find Perfect Affordable Gifts Press release from Temu Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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