Jan. 27 - Heinz clears up Roman numeral confusion | YSL brings Web3 to online shopping

Yves Saint Laurent Beauty ties Web3 to online shopping experience; What TikTok’s shifting US presence means for social media; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Jan.​ 27,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer loyalty Customer loyalty is increasingly dependent on the ability to design and deliver easy, emotionally engaging digital experiences. Learn how to activate your whole organization to better connect with consumers.   Heinz says it’s time to ditch Roman numerals for Super Bowl 57 “LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label. Yves Saint Laurent Beauty ties Web3 to online shopping experience All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence. What TikTok’s shifting US presence means for social media Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Frito-Lay's PopCorners teased out more details of its "Breaking Bad" revival, while Avocados from Mexico will utilize ChatGPT as part of its spot. Read more news BROUGHT TO YOU BY — First Media Developing a cohesive content strategy Stop losing track of your most loyal customers. Learn how First Media drives conversions by focusing on creating a cohesive customer journey. Download report From Our Library On-Demand Event: Insights from the 2022 Holiday Season - Sponsored by Google Custom content for Industry Dive and sponsored by Google Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Playbook Building Loyalty and Profits Through Personalized Promotions Custom content for Untie Nots View all resources What We’re Reading TechCrunch Elon Musk’s Twitter hit with holocaust denial hate speech lawsuit in Germany The Wall Street Journal BuzzFeed to Use ChatGPT Creator OpenAI to Help Create Quizzes and Other Content Blockworks Amazon NFT Initiative Coming Soon: Exclusive Suggest a story we should read Upcoming Event 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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