Jan. 4 - Martha Stewart gets creative with Tito’s vodka | Nielsen One Ads to debut Jan. 11

Nielsen’s cross-platform measurement product sets launch date; Nature Made rejects age-old wellness ploys for New Year’s push View online | Signup | Forward

Daily Dive Jan.​ 4,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Reach In-Car Consumers to Drive Revenue 60% of US drivers drive a connected car—and during their drive time, they’re making split-second buying and navigation decisions. Learn how to reach these consumers in this infographic.   Martha Stewart uses Tito’s vodka around the house for ‘DIY January’ In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants. Nielsen’s cross-platform measurement product sets launch date Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences. Nature Made rejects age-old wellness ploys for New Year’s push The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers.  Sponsored Content by Marketing Dive’s studioID 3 pain points agencies must overcome to turn data into action Learn how agencies can create a game plan to identify what data matters, uncover what client needs are and ways to create recommendations based on data in this new playbook. Read more news How Marketers Are Staying Ahead Using First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how two marketing experts are succeeding in making the best use of their data in this on-demand webinar. Watch Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Webinar - on demand The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Custom content for Bazaarvoice Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading The Wall Street Journal Elon Musk’s Twitter Says It Plans to Expand Political Ads Allowed on Platform Digiday Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year Ad Age CES 2023–From TikTok to Netflix and Web3, everything brands need to know Suggest a story we should read Upcoming Event 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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